Just as there is a lot that goes on between the water source and the tap in your kitchen, there is also a great amount of work involved in turning design files into actual finished products.
Below are some of the products i have worked on to ensure the final printed products meet and exceed standards for the Hallmark subsidiaries.
如水從源頭到廚房的水龍頭般會涉及很多的幕後工序一樣, 由一個擋案設計到最後的完成作品也同樣需要經過很多心血。以下的印刷品便是我如何以客為主，將設計從概念到實體傳遞出來而達到甚至超越水平的Hallmark 品牌產品的實例。
-
For stationeries such as notebooks and stickers, construction is the highest priority. Notebooks, for instance, the glue should be strong and flexible enough for the binding, but not so strong that the back of the book will crack upon opening.
以文具作例，好像筆記本和貼紙，結構在生產步驟中是最為重要的。好像筆記本在裝訂時，膠水一定要塗得牢固以及有足夠的彈性，但過份固定則使筆記本在開合時令書脊爆裂。
-
The Marjolein Bastin Spring 2006 collection was a high-visibility collection from Hallmark Netherlands for Spring 2006 that featured greeting cards, notebooks & address books, scrap books as well as gift bags. The highest priority in this collection was in the color coordination across many different paper types and secondary processes.
The art of Marjolein Bastin has always been known for its details in the watercolor paintings, and thus it was critical to maintain the depth and details throughout the entire production workflow.
這是 Hallmark 荷蘭 2006 年春季的 Marjolein Bastin 系列，產品包括賀卡，筆記本，地址簿，剪貼簿及禮物紙袋。因為這些產品會在店裡放在一起，所以無論是紙的品種或加工程序的分別，最終這個系列是很著重顏色的協調。
Marjolein Bastin 的風格是以它的水彩畫裡的細緻而知名，這亦是個關鍵在整個生產流程中保持它的細緻度。
-
In this half how-to, half coffee-table book, most of the 230 pages shared a common color palette, so it was necessary to ensure the colors were absolutely consistent throughout mass production. Small details also went a long way with these gift books, such as the roundback spine as well as the signature Hallmark ribbon, all with a neat 45-degree heat cut.
正因為這本書的二百三十頁裡面，大部份色調相近，所以顏色方面要絕對一致。大事可從小處著眼，尤其這半圓的書脊和四十五度角的 Hallmark 絲帶所帶出的細節。
-
This book was by far my favorite product to work on. With 200 full color pages, it was a high priority to have its colors match their color targets as much as possible.
這是我最為鍾愛的一本書。它擁有二百頁全彩色內頁，其重點是它們的顏色和色稿必須要完全吻合!
